Prosper In Your Practice…We Will Be Back in 2014

September 26, 27, and 28, 2014
Dallas, Texas

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We got so much positive feedback about this event being a ‘game changer’ for many practices from the attendees.  It is taking Patient Attraction to a whole another level and gives dentists the tools they need to be able to help more patients.

Think of it as “Everything You Didn’t Learn In Dental School!”

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Here’s what we will cover during those 3 days:

  • POTENTIAL How to get clear why you’re in practice so you can figure out what potential you have to create not only what type of business you should have but your “big why” and exactly how you’re going to help others.  You will begin the process in a ‘practice on purpose’ and not be at the mercy of the environment and economy around you.
  • PROSPECTS AND PATIENTS Who should you be targeting?  Not every patient is your ideal patient, yet most practices frustrate themselves trying to be all things to all people.  Each of us has unique skills, talents, and preferences and when we get to do those things for the people we love to treat, then we are performing at our peak.  How to identify your target, niche specific audience is when magic occurs and our practices are serving our patients as well as ourselves.
  • POSITIONING Once you recognize your own skills, your untapped potential, and your ideal patient, then you need to figure where you need to be to attract patients who are ready able to select you for their dental services.  It’s making sure you show up at the right fishing spot, with the right bait, at the right time.
  • PROMOTION How to pull people in as opposed to chasing them down, exactly who to market to, getting the word out authentically, and the online and offline marketing sequences that work to fill your funnels and your practice. The key is to pull prospects toward you again and again and keep in touch consistently by automating the ‘follow-up’ process. You want to have a marketing plan to follow every day. How to build a consistent stream of patients with integrity, the online and offline marketing sequences that work to fill your pipeline and your programs with heart. Instead of hiding in your office, waiting for patients to come to you, and worse, marketing in the wrong places, it’s imperative that you know exactly how to grow your practice and become omnipresent, and create ways to reach the masses.
  • PROLIFERATE How to make your marketing do more for you, use your message to speak to more than one person at a time and leverage your marketing elbow grease so you are attracting masses of people who are looking for you and your services right now, even though they didn’t even know you existed until now.  Plus you can make your marketing dollar stretch.
  • PROCESS/PLANNING Don’t you hate riding the roller coaster of those high and low production months? Stop taking a knee jerk reaction to your marketing.  “Dig your well before you’re thirsty” as Harvey McKay would say. You have system in place for your collections; how you prep a tooth…you need to have systems how your marketing occurs each and every month.  We are going to give that you so you don’t have to do it alone!
  • PASSION/PURPOSE Not many people can create and sustain a successful business without the proper skills, planning and mindset to get them there. Growing and maintaining a successful business is 80% ‘doing the stuff’’ and 20% in the mental game of being there.  The top earners concentrate and develop that 20% mindset so they are able to complete on a whole another level.